A.P.C.

A.P.C.( in French , Atelier de Production et de création) three letters that go to the point. Thus we could define the anti-fashion designer Jean Touitou, idealistic and visionnaire.Based in 1988 the brand focuses on simplicity and quality. Uniforms, basics, timeless,the A.P.C. collections be born against the usual desires of 90’s (which was rather flashy and overloading) they finally found their target and reach an international clientele in a way that does not suffer but appropriates.