Odin New York

ODIN New York founded by Eddy Chai and Paul Birarda, can be described as a prescriber fashion and talent. Since the opening of their first store in autumn 2004 in the heart of East Village, Odin has become 'the' place where you can find creations of young and avant-garde designers. After winning the Rising Star Award 2010, the 3rd place ranking WWD of America's 50 Most Influential Men's Store 2007 and the title of Best Men's Fashion Store 2007 awarded by the New York Magazine, Odin New York became the hub of contemporary fashion. Today in New York, there are three Odin Men boutiques, a boutique 'Pas de Deux' for women and Den concept-store for design.

The concept store Odin New York launches a collection of four unisex fragrances. After the first 3 creations - Nomad, Owari and Century -Odin has just unveiled the fourth Petrana. The brand is aimed for fans of alternative fragrances, and the result is pretty exciting!